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Matthew Accetta Design

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Super Bowl LIV Concept Art and SBLIV Logo

Concept Creation. Style Guide Creation. Type Treatments. Consumer Products. Art & Photo Direction. Logo Design.

Inspired by the electric and luxurious Miami lifestyle, Super Bowl LIV invites the world to the ultimate South Beach Experience. Our goal was to translate the power and excitement of this world-wide event through stunning visual creativity. This 3-year project included concept development, photo shoot direction, design direction, and months of visual concepting across multiple platforms. The end product visually identified power and elegance, and the overall concept truly resonated with Dolphins ownership and NFL Senior Leadership. 

Road To Atlanta

Branding. Web Series Landing & Video Page. Animated Web Banners. Logo Development.

Sports Illustrated’s NCAA “March Madness” content channel creates a one stop shop for breaking news, team coverage, match ups, and exclusive interviews.

Super Bowl LI

Concept Creation. Ticket Design. Program Art. 
Experiential Integration (Projection Mapping) Animation Storyboards. Project Management.

Theme Art is a major part of Super Bowl decor, as it is the visual cornerstone for each year's game that reflects the culture and vibe of the respective host city. For Super Bowl LI, we had the unique opportunity to leverage Houston's rich history of space exploration and indigenous spirit. Through the use of impactful imagery, we were able to connect the common thread of space and "reaching for the stars", into excitement and energy for the game creating something larger than life.

Neue Southern

Branding. Design. Social Media.

Neue Southern was Greenville, South Carolina’s ‘first mobile vendor” with its fusion of gourmet cuisine from around the world with a traditional southern twist. With such a unique genesis, the chefs of Neue Southern wanted an eye catching logo and truck that would entice people to try their unique fair.

NFL Combine

Style Guide Creation. Visual Enhancement
. Design Production. Photo Retouching. Project Management. Onsite Installation.

Prior to the NFL Draft, college players commute to Indianapolis to test their athletic skill set at the NFL Combine in hopes of being drafted to the NFL. In rebranding this event, the goal was to inject life into an otherwise sterile and nerve wrecking event through use of bold color, type, and top athletes. This design was used throughout the city of Indianapolis and inspired an optimistic mood for the entire event for players, Legends, and the Indy community.

Rimmel London

Concept Design. Art Direction. Production.

Rimmel London has been in the business of self expression since 1834. Every shade, texture, and product dares you to find your beauty boundaries, then stride beyond them.

Smirnoff "Live" Pitch

Brand Marketing. Pitch Collateral. Unique Marketing Material.

Golf Magazine Sales Catalog

Multi Page Publication

This sleek sales brochure is a look at the total GOLF+ experience. It presents marketing partners with an ideal cross-platform environment within which to promote products, services, and fresh perspectives to promote golf and its culture to an influential audience.

FanDuel

User experience: 
Concept Creation. Info-graphics. Email Templates. User Experience.

Knowing who to pick and who to sit is the core of the Fantasy Sports. FanDuel’s custom user driven content and data visualization help their users make the best decision while providing them a one stop shop for information and realtime updates.

Printed Adversing

Printed Adversing

Creativity

A chance to express myself without restrictions or limitations, and keeps my mind open to all possibilities.

Swimsuit

Branding

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Super Bowl LIV Concept Art and SBLIV Logo

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Road To Atlanta

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Super Bowl LI

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Neue Southern

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NFL Combine

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Rimmel London

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Smirnoff "Live" Pitch

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Golf Magazine Sales Catalog

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FanDuel

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Printed Adversing

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Creativity

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Swimsuit

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Branding

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Copyright Matthew Accetta | All Rights Reserved | 2019